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Both gold jewellery and diamond jewellery have enjoyed great patronage for long not only among Indians but also among other countrymen around the globe. Both types possess a mystical appeal and magnificence among both sexes that mere words may not be sufficient to describe. Earlier gold jewellery was meant for everyone while diamond jewellery were only meant for the elite as they were the only ones who can afford to purchase it. But now, we are witnessing another trend where diamond jewellery is dominating the sales charts over gold jewellery. This change could be related to various reasons. Let us look at a few of the prominent ones in the below paragraphs.
Women of today have a career of their own and in turn their buying capacities have increased. They've started wearing more western outfits and casuals the requirement for trendy and elegant jewellery has grown. Diamond jewellers have capitalized on this demand and also have successfully managed to market diamond jewellery specifically for the forex market segment. Online shopping too has led to the boost in the sales of diamond jewellery among all. Now you can now visit a diamond jewellery store online, browse through available sets and pick the one that matches their finances. Since these online marts sell only certified jewels, buyers purchase them with no fear or doubt. Even traditional jewels like Maangtikas and Mangalsutras are created with diamonds in different types and patterns.
The modification in jewellery buying trend may also be credited to the sharp rise in gold prices. Diamond prices on the other hand aren't very fickle that even middle-class people discover it easy to plan their purchase. Today's designers too believe that diamonds give them better creativity edge and freedom to generate chic designs than gold. More lightweight pieces are increasingly being made with diamonds that the costs of those jewel sets are reasonable. Jewellers, owing to heavy competition have categorized jewel sets aiming at differing types and segments of consumers. There's something or another for everyone. Antique sets are for traditional lovers while chic sets are for people leading a contemporary lifestyle. Exactly the same way more chunky sets are meant for investors and gold lovers while light weight sets are directed at youngsters and office goers. There's a separate section for that affluent too. More intricate patterns featuring rare and enormous stones are meant for such people. Branded jewel sets too have managed to secure their position and market share. Italian designs are actually a rage among Indians. These designs are not only unique but also come in various fascinating colours.
